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As time goes by, especially after the COVID-19 pandemic, tourism trends continue to change and shift. The good news is that the 2024 tourism trend is momentum for revival for the entire tourism sector.
Previously, tourists focused on a busy itinerary; this year, it’s the opposite. Tourism trends in 2024 will make tourists take mindful, memorable, meaningful, and quality trips. In 2024, tourists will seek new experiences and abandon conventional travel concepts.
Deputy Minister of Tourism and Creative Economy/Deputy Head of the Tourism and Creative Economy Agency (Wamenparekraf/Wakabaparekraf), Angela Tanoesoedibjo, explained that four tourism trends in 2024 are predicted to bring in tourist visits and movements, namely Bleisure, Wellness Experience, Deep and Meaningful, and Set-Jetting.
Bleisure: A Trend That Continues to Grow Post-Pandemic
After the COVID-19 pandemic, several companies in Indonesia gave their employees the freedom to work from anywhere. This freedom can increase workers’ flexibility to take short vacations between work hours. Finally, this opportunity creates bleisure (business and leisure) as one of the 2024 tourism trends that greatly interest tourists.
The emergence of the bleisure tourism trend is undoubtedly an excellent first step, especially in increasing the movement of domestic tourists. Office employees who previously only sat at their desks all day can work on holiday in their dream destinations, such as Bali, Labuan Bajo, Likupang, Borobudur, and many more.
To follow the flow of one of the 2024 tourism trends, tourism actors must start to develop strategies by providing bleisure packages, for example, by presenting a MICE destination package for business trips, with recommendations for tourist destinations around the event location.
Wellness Experience: Prioritize Mental Health while on Vacation
Another tourism trend in 2024 is the wellness experience or fitness tourism experience. The COVID-19 pandemic has shifted tourist behavior towards a greater emphasis on mental health and spiritual experiences, resulting in the increasing popularity of wellness experience tourism.
In supporting and realizing a quality tourism experience, the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) is developing the Sanur Special Economic Zone or “Kawasan Ekonomi Khusus (KEK) Sanur”. The hope is that KEK Sanur can become a point of interest for tourists seeking a wellness tourism experience in Bali.
Deep and Meaningful: Meaningful Travel Experiences
Deep and meaningful tourism is also a trend predicted to be in great demand throughout the year. The emergence of this tourism trend is motivated by uncertainty during the COVID-19 pandemic. As a result, more than 3/4 of travelers in a survey conducted by Booking.com want higher quality and more meaningful travel experiences.
The good news is that Indonesia is known as a country with natural beauty and a very strong culture. It gives Indonesia a vast opportunity to develop storynomics tourism, which helps build tourists’ interpretation and imagination of a tourist attraction. This new trend in tourism is expected to provide visitors to Indonesia with a more meaningful and memorable travel experience.
Set-Jetting: Providing a Sense of Pride while on Vacation
Currently, many tourist destinations are being used as filming locations for local films. This moment has encouraged creating a new tourism trend, namely set-jetting.
As an illustration, set-jetting is a traveling activity that involves visiting film shooting locations spread throughout Indonesia. Apart from enjoying the natural beauty and architectural buildings or getting to know the strong culture, a holiday to a tourist destination that was once a film shooting location also gives visiting tourists a sense of pride!
So, are you ready to welcome the tourism trend predicted to be popular in 2024?
Cover: Bleisure Predicted to Continue to Grow (Shutterstock/Creativa Images)