Key Highlights from the 2024 Boao Global Conference on Ethnic Culture and Tourism Industry Development
The International Food and Beverage Association (IFBA) is proud to share the successful outcomes of our participation in the 2024 Boao Global Conference on Ethnic Culture and Tourism Industry Development, which took place from 25-29 September 2024 in collaboration with HAPA and the Asia Pacific Hotels Alliance.
This highly anticipated event brought together over 1,000 delegates from the global hospitality, tourism, and cultural sectors, providing a unique platform to explore the intersection of ethnic culture and tourism. Some of the standout highlights include:
✨ The Launch of the HAPA Awards in China

A major milestone was announced: the prestigious HAPA Awards will expand into China in 2025, bringing global recognition to excellence in hospitality across one of the world’s largest markets. This marks a significant development in the international hospitality landscape.
✨ Focus on Global Ethnic Culture and Tourism Integration
Engaging forums at the conference discussed new ways to integrate ethnic culture into tourism, offering innovative strategies for promoting national brands on the global stage. These discussions are vital to fostering cross-border collaboration and ensuring sustainable tourism growth.
✨ Upcoming Industry Events

We are thrilled to announce the International Food and Beverage Conference and Competition, scheduled for 9-13 December 2024 in Kaohsiung, Taiwan. This global event will provide a competitive platform for food and beverage professionals worldwide to showcase their expertise, network, and collaborate.
From key industry announcements to engaging discussions on the future of tourism and culture, IFBA’s participation in the Boao Global Conference underscores our ongoing commitment to driving innovation and growth in the food, beverage, and hospitality industries. We look forward to continuing our work in fostering international collaboration and promoting excellence across the globe.
Hai Poh Cheong Dr. Han Bin Jennifer Ong HAPA Roy Sommer Antonio Vigorito Justin Aow Udo Finkenwirth Ketut Darmayasa.,S.IP, MM, CHT Lens Gwee Louise Chay
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